Carl Schwartz


 Carl Schwartz was born on July 11, 1949, in Philadelphia, Pennsylvania. Prior to becoming a florist, he established Cal Shaw and his Orchestra and at the same time he did stand up comedy and comedy writing. He was part of produced hit records and achieved much fame, including appearances at the Steel Pier in Atlantic City, Breakers Hotel, Garden Pier and the Ted Mack Show which is the forerunner for American Idol and America’s Got Talent. As a comedian Carl was the opening act for many performers including Dionne Warwick, Diana Ross & The Supremes, Marvin Gaye, Paul Anka, Louis Armstrong, Wayne Newton and Gerry and the Pacemakers.Carl’s grandfather started selling flowers in 1918, when he opened up a kiosk in Woolworth’s. Continuing the family tradition, Carl and his brother, Alan, opened their flower shop upon their grandfather’s death in 1967. It was a family business indeed, as both of their parents, Harry and Bunnie, assisted the boys in the business. The two brothers named the shop Shaw Florist & Decorators of Huntington Valley.Carl has received numerous awards, including one presented by The Knot Magazine for best wedding florist in Philadelphia, The prestigious Mather and Company Award for floral excellence in designing and another from the NFA (National Florist Association) for best floral design company in Philadelphia. Carl and his design team have provided arrangements for events and galas honoring Sandra Day O’Connor, Joan Rivers, Steve Forbes, Bruce Willis, Angie Dickinson, Carl Bernstein, Salman Rushdie, Gregory Peck, President Bush, President Obama and Army Lt. Gen. David Petraeus. Floral arrangements include design for Samuel L. Jackson, Fergie and Kathleen Turner.Carl has innovative ways of creating a memorable scene that clients embrace. Paying close attention to detail and applying his creative expertise are natural instincts to Carl, as it is a significant aspect of his profession that he has incorporated over the past four decades. He will continue to master the art of producing remarkable events.A noted Philadelphia philanthropist and entrepreneur Carl now resides in Huntington Valley with his wife Susan. His daughter Allison, son-in-law Jason and grandchildren Joshua and Sophie live in New Jersey. He has traveled all over the US and Europe giving seminars on floral design, marketing, shop set up, advertising and factoring. He is still called upon today as a member of the elite design team in Philadelphia.

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